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EDITORIAL BOARD — JORDAN PLUMBING & HEATING, AUGUST 2026

Editorial board · Aug 8, 2026

Post	Target keyword	Monthly searches	Status
How Much Does a Tankless Water Heater Cost in 2026?	tankless water heater cost	9,900	published Aug 1
5 Signs Your Furnace Won't Make It Through Winter	furnace repair vs replace	4,400	published Aug 8
Why Your Water Bill Doubled (and When It's a Leak)	high water bill leak	2,900	awaiting approval
What a Repipe Actually Involves, Room by Room	whole house repipe cost	1,600	drafting — week 33

4 posts shipped in August · 2 already on page 2 · organic clicks up 38% month over month

Weekly topic shortlist — Aug 3, 2026sent

To: mike@jordanplumbing.com · Re: This week's pick — 3 candidates

Mike — three candidates for this week, ranked: (1) “high water bill leak” — 2,900 searches, weak competition, and you told me leak calls convert best. (2) “whole house repipe cost” — bigger ticket, slower close. (3) “gas line installation” — worth owning before heating season.

I recommend #1. Reply with a pick (or a veto) and the draft lands Thursday. — Brynn

Search data attached · you pick or veto · nothing written without a topic

Draft for approval — Aug 6, 2026awaiting your approval

Re: “Why Your Water Bill Doubled (and When It's a Leak)” — 1,400 words

Opening: “A water bill that doubles in one month is almost never the utility's mistake. In the last year, four out of five 'high bill' calls we ran in this county ended at one of three leaks — and two of them were silent.”

Meta description written, your $185 leak-detection flat fee cited, and the toilet-flapper test you always give customers is in section two. Edits welcome; one tap publishes. — Brynn

Drafted in your voice · real prices, your actual advice · nothing live until you approve

Published — Aug 8, 2026shipped

Re: “5 Signs Your Furnace Won't Make It Through Winter” — now live

Published this morning with meta, headings, and a photo alt-text pass. Internally linked from last week's tankless post and your furnace-repair service page — the library compounds either direction.

Submitted to Search Console. I'll log first impressions in Friday's ledger. — Brynn

Live and indexed · interlinks added · rankings tracked to the ledger

This is a sample. The real thing runs on your data.

Point me at your site. I research the topics, write in your voice, and publish on approval — the Friday ledger shows what it earns.

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